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Van Zandt said that customers can span a range of ages, races, genders, and socio-economic status. “We have people from four to 94 using our products,” she noted, although Rosenkampff does not recommend CBD for children, since so little research exists. Rosenkampff echoes Van Zandt’s sentiment that gift retailers are the ideal outlet for CBD products. “Buying this type of product online is so confusing, with regard to the dosage and the usage suggestions,” she said. “We’ve made sure retailers can explain this product to their customers. It’s one of those things that people want to buy from someone they feel comfortable with.” One retailer who has found success with Twine’s CBD products is Jennifer Sullivan, owner of Owl’s Nest of Blue Ridge, Ga. Sullivan admits she was reluctant to carry CBD oil at all—partly because she didn’t understand it, partly because so many other retailers in her area carried it and she likes to differentiate her offerings. Then her sales rep told her how well it was selling elsewhere, and she decided to give it a try. The product sold so well she had to reorder it six times in the first six weeks she had it in stock. Sullivan keeps the product display right by her cash register, so she can talk to customers who express interest and help educate them about the possible benefits. She says she keeps a tester of the cream on hand for customers to try out, and has an open bottle of the oil so customers can smell the peppermint flavor and feel the consistency. She also has samples supplied by Twine that she can hand out, which helps generate sales. “I’ve had customers try the cream and in 10 minutes they’re back to buy some because they can already feel the difference,” said Sullivan. “People are ready and willing to try this,” she said. “It can really help with so many different areas of your health.” Like Sullivan, other gift retailers are discovering the potential for CBD products, and enjoying increased sales and repeat business. And it continues to be a market with great potential for growth, especially as more studies emerge about the benefits. Said Rosenkampff, “This is a huge market; it’s expected to be a $22 billion industry by 2022.” And that sounds like an opportunity that could help just about any retailer feel less pain. ■ For More Information: Huntsboro Hemp Company huntsborohempco.com Twine CBD twinecbd.com Owl’s Nest 706.946.6378 Images courtesy of Huntsboro Hemp Company and Twine CBD