On the
above date and time\, please click on the following link to watch the eve
nt: https://www.creativebrief.com/a
gency/creativebrief-agency/events/a-masterclass-in-inclusive-creativity
Creativity has the power to change the narrative. On the 18th May 2006\,
Kiyan Prince was murdered by a fellow student o
utside the gates of his school whilst trying to break up a fight. He was j
ust 15-years-old. On the 15th anniversary of his death\, a campaign for th
e Kiyan Prince Foundation (KPF)\, reimagined his
legacy virtually in EA Sports’ video game franchise\, FIFA 21\, thanks
to the incredible creativity and commitment of Framesto
re.
The groundbreaking campaign redefined the way in which knife cr
ime is addressed in advertising and saw Kiyan Pr
ince brought to life on the iconic Piccadilly Circus digital billboard in
an advert for JD Sports.
In this hard-hitting and inspirational masterclas
s\, we lift the lid on the courage\, creativity and collaboration that bro
ught this campaign to life. With powerful insight from
Kiyan’s father\, Dr Mark Prince OBE on the lasting legacy of the
The Kiyan Prince Found
ation\, which was established in 2008 in memory of his son and how brands
can help support that legacy at scale. If you care about creating marketin
g that matters\, marketing that truly makes a difference to young people
’s lives\, this is a masterclass not to miss.
Find out how you can work
with and donate to \;the Kiyan Prince Foundation here.
This event is brought to yo
u by Creativebrief. Find out more at www.creativebrief.
com